Fenty Beauty 290 (Soft'lit): every foundation that's the exact same shade
You know 290 works. Here's every foundation across every brand that measures as the same colour, ranked closest first.
The short version
- These are the foundations that measure as the same colour as Fenty Beauty 290 (Soft'lit), ranked closest first, across every brand in our catalogue.
- Matched by measured colour, the same way paint and printing colours are verified, not by name, number, or a guess from a photo.
- Some of the closest matches below cost less than Soft’lit, some don’t. The list is ranked by colour, not by price, so you can decide for yourself.
Soft’lit is the dewier, lighter-coverage sibling to Pro Filt’r, and 290 sits in the warmer-deep range of the line. If you already know it’s your shade, the question isn’t whether Rihanna’s brand nailed your colour (it did), it’s whether you want to pay Fenty prices for it every single time, and whether a real dupe even exists for this specific shade.
The closest matches to Fenty Beauty 290 (Soft'lit)
Ranked by how close the measured colour actually is. “Identical” and “near-identical” mean the difference is smaller than a person could ever notice in person. “Very close” and “close” are real options, just with a touch more gap.
How to actually use this list
If you already wear Fenty Beauty 290 (Soft'lit) and it works for you, any “identical” or “near-identical” row above is a safe, verified switch, whether you’re chasing a lower price, a different formula, or a shade that’s in stock right now. Formula and finish are still worth checking separately (see what a real dupe actually guarantees and what it doesn’t), since a colour match doesn’t promise identical coverage or wear time.
If Fenty Beauty 290 (Soft'lit) isn’t quite your shade to begin with, don’t start here. Scan your skin or name the shade you actually wear to get your own real starting point.
This list updates as our catalogue does
New shades get added and existing ones get recalibrated over time, so the exact ranking here can shift slightly. The method behind it doesn’t: measured colour, not a name or a guess.
Same colour as Fenty Beauty 290 (Soft'lit). Verified, not guessed.
Scan your skin or name a shade you own, and get your match across 100+ brands in seconds.
Try the finder →Put this exact-match finder on your product pages. Fewer wrong-shade returns, more confident buyers.
See it for brands →Skintone matches foundation shades by measured colour across 100+ brands. No sponsored placements, just the closest colour.