Match My Makeup helped put shade finders on Shopify. Skintone takes the next step: measured-colour matching across 100+ calibrated brands, a live camera reading, a competitor-shade dashboard, and a free tier. Here’s an honest comparison.
| Match My Makeup | Skintone | |
|---|---|---|
| Primary method | Quiz-first, with shade entry | Measured colour (CIEDE2000) |
| Calibrated cross-brand database | Limited | 100+ brands, 4,300+ shades |
| Match from a shade they already own | Yes | Yes |
| Live camera skin reading | No | Yes, white-paper calibrated |
| Competitor-shade dashboard | No | Yes |
| Pricing | Single flat plan | Free to install, tiers from $49 |
Comparison based on publicly available information as of 2026. Match My Makeup is a trademark of its respective owner; Skintone is not affiliated.
Starting from a shade the shopper already wears means the reference brand did the real-world calibration. We match to it by measured colour, so it holds up on skin.
Shoppers who know their shade name it. Those who don’t hold a sheet of white paper to the camera and get read live.
A first-party dashboard of the competitor shades your shoppers actually wear. No quiz or ad platform gives you that.
Skintone is a measured-colour alternative to Match My Makeup. Instead of leading with a quiz, it matches a shopper's foundation by measured colour (CIEDE2000) across 100+ calibrated brands, and adds a live camera scan and a competitor-shade dashboard. It's free to install on Shopify.
Match My Makeup is quiz-first with a shade-entry option and virtual try-on. Skintone is measured-colour-first: it calibrates for how each brand renders swatches, adds a live white-paper camera reading, and gives merchants a first-party dashboard of the competitor shades their shoppers wear. Skintone also starts free with tiered pricing.
Free to install. See your first match in minutes.