Skintone is the foundation shade finder for your Shopify store. A shopper names a foundation they already wear, from any of 100+ brands, and gets their exact match in your line. Measured, not a quiz. Fewer wrong-shade returns, more shoppers who buy with confidence.
Ten foundations edge to edge. You can’t see the seams, because to the eye they are the same colour. That is what “measured” means.
On your product page, the shopper picks the foundation they already own, from any of 100+ brands. No selfie, no quiz.
We compare measured colour with CIEDE2000 and calibrate for how each brand renders its swatches, so the match is real.
Their exact match in your line, added to cart, and far less likely to come back.
Measured matching means shoppers buy their actual colour the first time. A single prevented return can cover the month.
Show a shopper who wears a bigger brand their exact shade in yours, on the product page.
A first-party dashboard of the competitor shades your shoppers actually wear.
| Shade quiz | AR try-on | Skintone | |
|---|---|---|---|
| Matches by measured colour | No | No | Yes |
| Works from a shade they already wear | No | No | Yes |
| Live camera skin reading | No | Look only | Yes |
| Lightweight, no-code install | Yes | Heavy | Yes |
| Typical price | $ | $$$ | $ |
A shade finder is a tool on your product page that helps a shopper find their correct foundation shade before they buy. Skintone does it by measured colour: the shopper names a foundation they already wear from any of 100+ brands, and Skintone returns their exact match in your line.
Yes. Skintone is free to install and run on one product. Paid plans from $49/mo add your full catalog, every product page, and the competitor-shade dashboard.
A quiz guesses from a few undertone questions. Skintone matches by measured colour using CIEDE2000, the standard the paint and printing industries use, so the match is real, not a guess.
No. Skintone is a lightweight, no-code embed that loads asynchronously and talks only to a rate-limited API. It does not ship a heavy script or block your theme.
Install free, and match your first shopper today.