For shoppers·3 min read

IT Cosmetics Tan (CC+ Nude Glow): every foundation that's the exact same shade

CC+ Nude Glow is a skincare-forward pick with real coverage. Here's every brand that measures as Tan's exact colour.

The short version

  • These are the foundations that measure as the same colour as IT Cosmetics Tan, ranked closest first, across every brand in our catalogue.
  • Matched by measured colour, the same way paint and printing colours are verified, not by name, number, or a guess from a photo.
  • CC+ sits at a mid-to-premium price, with matches both above and below it on this list.

IT Cosmetics names shades in plain words instead of codes, which feels friendlier right up until you need to compare “Tan” to a different brand’s number. There’s no shortcut for that translation except an actual measurement, the same standard behind a real dupe versus a guess, which is exactly what’s below.

The closest matches to IT Cosmetics Tan

Ranked by how close the measured colour actually is. “Identical” and “near-identical” mean the difference is smaller than a person could ever notice in person. “Very close” and “close” are real options, just with a touch more gap.

Brand & shadeMatchPrice
Huda BeautyPistachio · Easy Blur Natural Airbrush Foundation with Niacinamide
Near-identical
$42.00save $3.00
L'Oréal Paris110 · Infallible Pro-Matte Liquid Longwear Foundation
Near-identical
$15.00save $30.00
Charlotte Tilbury10 Tan · Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Near-identical
$49.00
Natasha DenonaP6 - Tan Peach · HY-GLAM FOUNDATION
Near-identical
$60.00
Sculpted by AimeeTan Golden 5.4W · Satin Silk Longwear Foundation
Very close
N/A
Laura Mercier14 · Smooth Finish Foundation Powder
Very close
$50.00
Danessa Myricks8 · Yummy Skin Serum Skin Tint Foundation with Peptides + Ceramide
Very close
$42.00save $3.00
Lancôme405W · Lancôme Teint Idole Ultra Wear Care and Glow Foundation
Very close
$49.00
SmashboxTan · Smashbox Mini Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25
Very close
$46.00
These aren’t opinions or blog swatch comparisons. Every row above comes from the same measured-colour engine behind our finder, run against the real catalogue, not a guess based on a photo or a shade name.

How to actually use this list

If you already wear IT Cosmetics Tan and it works for you, any “identical” or “near-identical” row above is a safe, verified switch, whether you’re chasing a lower price, a different formula, or a shade that’s in stock right now. Formula and finish are still worth checking separately (see what a real dupe actually guarantees and what it doesn’t), since a colour match doesn’t promise identical coverage or wear time.

If IT Cosmetics Tan isn’t quite your shade to begin with, don’t start here. Scan your skin or name the shade you actually wear to get your own real starting point.

This list updates as our catalogue does

New shades get added and existing ones get recalibrated over time, so the exact ranking here can shift slightly. The method behind it doesn’t: measured colour, not a name or a guess.

Same colour as IT Cosmetics Tan. Verified, not guessed.

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