Urban Decay 30CG (Stay Naked): every foundation that's the exact same shade
Stay Naked's numbering (depth + undertone letters) is genuinely useful once you know it. Here's every brand that matches 30CG's actual colour.
The short version
- These are the foundations that measure as the same colour as Urban Decay 30CG, ranked closest first, across every brand in our catalogue.
- Matched by measured colour, the same way paint and printing colours are verified, not by name, number, or a guess from a photo.
- Stay Naked sits mid-range on price, so this list has real options in both directions.
30CG breaks down as depth 30, cool-golden undertone, which is more information than most brands put in a shade name. It still doesn’t tell you anything about how another brand’s totally different naming system lines up. Here’s the actual, measured answer.
The closest matches to Urban Decay 30CG
Ranked by how close the measured colour actually is. “Identical” and “near-identical” mean the difference is smaller than a person could ever notice in person. “Very close” and “close” are real options, just with a touch more gap.
How to actually use this list
If you already wear Urban Decay 30CG and it works for you, any “identical” or “near-identical” row above is a safe, verified switch, whether you’re chasing a lower price, a different formula, or a shade that’s in stock right now. Formula and finish are still worth checking separately (see what a real dupe actually guarantees and what it doesn’t), since a colour match doesn’t promise identical coverage or wear time.
If Urban Decay 30CG isn’t quite your shade to begin with, don’t start here. Scan your skin or name the shade you actually wear to get your own real starting point.
This list updates as our catalogue does
New shades get added and existing ones get recalibrated over time, so the exact ranking here can shift slightly. The method behind it doesn’t: measured colour, not a name or a guess.
Same colour as Urban Decay 30CG. Verified, not guessed.
Scan your skin or name a shade you own, and get your match across 100+ brands in seconds.
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