A shade quiz asks a few questions and guesses. Skintone is the measured alternative: the shopper names a foundation they already wear, and gets their exact match in your line, by colour, across 100+ brands.
Undertone sliders and depth questions can’t capture the actual colour of a shopper’s skin or their current foundation.
The most accurate signal is the foundation a shopper already loves. A quiz throws that information away.
A quiz can’t show why two shades match. Skintone can, edge to edge, with measured colour.
Skintone matches with CIEDE2000, the same standard the paint and printing industries use, and calibrates for how each brand renders swatches. When the difference is smaller than the eye can see, it’s a match, and never before. Shoppers who don’t know their shade can scan their skin with a white-paper camera reading instead. No quiz required.
Not very. A quiz infers a shade from a few undertone and depth questions, with no measured-colour backing, so it often lands close but wrong, which is exactly what drives returns.
Match by measured colour. Skintone starts from a foundation the shopper already wears and returns their exact match in your line using CIEDE2000 across 100+ calibrated brands, no guessing.
Free to install on Shopify. See it in minutes.